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Fake Door Testing: an “evil” but efficient testing method
Have you ever heard of fake door testing? If not: Fake door testing is an easy yet very powerful method with which you can measure interest in a product (or a new feature) without actually coding and...
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Five Second Test
Everyone who works on online research projects should use (or at least be familiar with) qualitative methods, too. Even if you are a data scientist who trusts the numbers more than anything else, you...
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The Conversion Rate Optimization Framework I Use at Data36…
… is exactly the same one that many well-known startup and e-commerce companies are using. However, somehow this fundamental CRO framework hasn’t been published anywhere so far! (As far as I know, at...
View ArticlePractical Data Dictionary
I decided to create a dictionary which unifies the most used data expressions and places them within a clear framework. This is an 54 pages handbook and actually it’s more than a simple dictionary…...
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Usability testing (for Data Analysts)
Usability testing is a popular research method for collecting detailed and direct user feedback about your online product, website or mobile application. What is it exactly and how does it work? Why...
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How to Optimize Facebook Campaigns Based on Conversion Data
“How do I optimize Facebook campaigns?” This is the question that I hear all the time from clients to whom I teach Facebook marketing. Of course, it depends on the product or service they sell, but if...
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Website Heatmaps – Tools, Features & Best Practices
Creating heatmaps is a simple and efficient way to analyze your website visitors’ interactions and your users’ behavior on your website. If you are running an online business and working on a...
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How to Create UTM Codes and Track Your URLs
Wouldn’t it be good to know where most of your traffic is coming from? What about email sign ups or even revenue broken down by social channels? How effective is your email marketing? You may have...
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Landing Page A/B test on Data36 (A/B Testing Case Study)
Today, I’d like to give you an insight into an A/B test that I recently ran on my own blog, data36.com. In the last few years, the Data36 blog has grown slowly but steadily. As of the time I’m writing...
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3 A/B Testing Misconceptions
In my previous landing page A/B test case study, I promised to get back to you with a few A/B testing misconceptions. In this article, I’ll share three of these. Also, if you haven’t done so yet, I...
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The top 7 Google Analytics reports that every data scientist needs to know
Google Analytics is the most popular digital analytics tool in the world. Based on W3Techs market share report, Google Analytics is used by 84.1% of all websites for which the traffic analysis tool is...
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Fake Door Testing: an “evil” but efficient testing method
Have you ever heard of fake door testing? If not: Fake door testing is an easy yet very powerful method with which you can measure interest in a product (or a new feature) without actually coding and...
View Article
